Takashi Murakami's new book discusses how to run art as a business. The Chinese translation hit the bookstores recently in Taiwan.
And tonight he appears at the huge sports stadium, theTaipei Arena, to promote his book and discuss his cultural concepts.
He's very hot in Taiwan with the fashionista and design crowd and all those 20 and 30-somethings who still live with mom and dad so they have a lot of disposable income for pricey handbags.
Not so sure of his appeal with the contemporary art crowd though.
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